Marketing and communication
Early communication and marketing for Advanced Therapy Medicinal Products (ATMP) is crucial for a successful market launch.
- Presentation at conferences and events
Manufacturers should be present at conferences and events to meet potential customers and other interested parties and showcase their products. This also offers the opportunity to receive valuable feedback and make contacts.
- Cooperation with regulators
It is important to work closely with regulators to ensure that all requirements for ATMP approval are met. Manufacturers should comply and ensure that their products are safe and effective before placing them on the market.
- Training for healthcare professionals
ATMPs are often complex and require specialised knowledge and skills. Manufacturers should provide training for healthcare professionals to ensure they have the knowledge and skills to use the products safely and effectively.
Overall, it is important that manufacturers of ATMPs develop comprehensive communication and marketing strategies in the preparatory phase to raise awareness of their products and reach potential customers. Early engagement and open communication can help build confidence in the products and ensure a successful launch.
